small business saturday – Putnam County Business Council https://putnamcountybusinesscouncil.com Advocate. Support. Grow. Fri, 18 Dec 2020 19:39:09 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://putnamcountybusinesscouncil.com/wp-content/uploads/2020/03/image-1-36x36.jpg small business saturday – Putnam County Business Council https://putnamcountybusinesscouncil.com 32 32 Putnam retailers roll out red carpet for 2020 holiday shopping season https://putnamcountybusinesscouncil.com/supportputnambiz/ Wed, 09 Dec 2020 02:00:40 +0000 http://putnamcountybusinesscouncil.com/?p=2875

holiday retail tour, putnam valley flower shopp

7th Annual “Shop Small®” Holiday Retail Tour: Putnam County Business Council Brings Good Tidings to Local Businesses

It’s a wrap! The PCBC’s cross-county holiday retail promotion was both a success and an exceptional experience of connection, community, and support for our local merchants. Timed around Small Business Saturday, the tour featured 14 retailers over three days — plus a few restaurant stops for refueling!

“The secret to success for retailers this holiday season is a safe shopping experience and increased visibility to ensure the extended Putnam community knows who they are, where they are and what they offer,” said PCBC Chairwoman Jennifer Maher. “Our retail promotion aims to jumpstart the holiday season and get people thinking about how they can shop local before they hit the Amazon buy button. Together we can be the heroes of our own local economy.”
In order to drive shoppers to Shop Small® beyond the holidays and into the winter season, the PCBC and its sponsors are investing in local advertising and digital marketing to spotlight Putnam small businesses and promote the impact they have on the community.

Sponsors

Special thanks to our generous Holiday Retail Campaign sponsors, Carmel-Kent Chamber of Commerce, Putnam Valley Business Network, Kent Countryside Nursery and Landscaping, Carmel Flower Shop, and our Principal sponsors, Tompkins Mahopac Bank and Titan Concrete.
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We hope you enjoy the virtual version of our tour in the video collection below. If you missed our Pre-Holiday Restaurant Rally, click here to “meet” 2020’s Hospitality Heroes.
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Don’t forget to take out your holiday shopping list and take notes. Putnam retailers are ready to welcome you with the red carpet treatment. Please share this post and help your local retailer by giving them the gift of your patronage this holiday season and beyond.

Click the videos below to meet local shop owners and peruse their assortment of gifts and specials on offer for the holidays. Featured businesses include Village Wine & Liquor Hut, Schech’s Pool Spa Patio, Sacred Heart Gifts & Apparel, Pastry Palate Cafe, Kismet at Caryn’s, Kent Countryside Nursery & Landscaping, Katherine’s Gift Shop, Jar Worthy, Carmel Flower Shop, Best Discount Depot, Anthony Jewelers, Putnam Valley Florist and Jaymark Jewelers.

]]> Resources for Small Business Saturday https://putnamcountybusinesscouncil.com/resources-for-your-business-to-take-advantage-of-small-business-saturday-nov-28th/ Fri, 20 Nov 2020 17:15:31 +0000 http://putnamcountybusinesscouncil.com/?p=2613 The holidays are just around the corner – and they’re going to look a little different this year. We want you to have the tools you need to take full advantage of Small Business Saturday.
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In addition to taking part in our Pre-Holiday Retail Campaign Tour, check out the Shop Small Studio for helpful marketing materials to encourage your community to shop with you this holiday season.
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Shop Small Studio helps you market your business and encourage customers to Shop Small Safely
The Shop Small Studio is an online resource that small business owners can use to create and download complimentary custom marketing materials in just two minutes or less. From signage to social media posts, these materials can help your small business by encouraging customers to Shop Small safely on Small Business Saturday® (November 28) and all season long.
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Download complimentary custom marketing materials HERE
]]> “Shop Small” Comes to Putnam on Saturday, November 28th! https://putnamcountybusinesscouncil.com/shop-small-comes-to-putnam-on-saturday-november-28th/ Tue, 17 Nov 2020 21:39:48 +0000 http://putnamcountybusinesscouncil.com/?p=2569 .flex_column.av-3ouxmh-3025d17a5f3de36c6459e4067a73637e{ border-radius:0px 0px 0px 0px; padding:0px 0px 0px 0px; }

Putnam County Business Council celebrates the 2020 holiday season and 11th Annual Small Business Saturday® by promoting Putnam County retailers

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Campaign Aims to Drive Exposure and Local Retail Sales Momentum through Winter

As a member of the American Express® Neighborhood Champion Program, the Putnam County Business Council (PCBC) will kickoff a pre-holiday retail promotion as part of Small Business Saturday, which takes place on Nov. 28. Created by American Express in 2010, Small Business Saturday celebrates the impact small businesses have on communities across the country.

PCBC Chairwoman Jennifer Maher, along with PCBC board members, Economic Development Task Force, and County Executive MaryEllen Odell, will visit retailers across the county. Starting a week in advance of Small Business Saturday, the tour will include videotaped interviews with shop owners and patrons, which will be used as a promotional campaign to keep the community thinking and shopping locally throughout the winter season. 

“We have been doing our Small Business Saturday tours for the past seven years now,” says Maher. “This year, we want to bolster this great event by putting our visits to greater use. Capturing and showcasing the unique local treasures that shoppers can find right here in Putnam will drive momentum and retail foot traffic past the holidays.”

“With folks staying home or at least close to home for the holidays, there may be a silver lining for local retailers this year,” says County Executive Odell. “Before you press the Amazon Buy button, consider helping your business neighbors first. The more we spend at home, the quicker our economy will recover.”

In order to drive shoppers to Shop Small® beyond the holidays and into the winter season, the PCBC and its sponsors are investing in local advertising and digital marketing to spotlight Putnam small businesses and promote the impact they have on the community.

Merchants who would like to be part of the PCBC’s Pre-Holiday Retail Promotion should email info@putnamcountybusinesscouncil.com for details. Businesses who are interested in sponsoring membership for a favorite retail establishment are also encouraged to contact the Business Council.

I want to be part of the PCBC Holiday Retail Campaign

About Small Business Saturday

November 28, 2020, marks the 11th Annual Small Business Saturday, a celebration of small businesses and the positive impact they have on communities across the country. American Express, having created Small Business Saturday in 2010, proudly works with organizations and independent businesses to provide solutions that support communities and uplift local economies. Learn more and connect with us on ShopSmall.com, Instagram.com/ShopSmall, and Facebook.com/SmallBusinessSaturday

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